ROLLACOASTER MAGAZINE: EMERGING TALENT: FASHION & MUSIC.

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Saywood Studio embrace the power of slow-fashion with their spellbinding Shirting Collection.

Saywood Studio embrace the power of slow-fashion with their spellbinding Shirting Collection.

The London-based slow-fashion contemporary brand enter the world of menswear for the first time for Shirting season. 

The winter months pose as many things: for Christmas enthusiasts, it’s a time of giving, for do-gooders it's a time of reflection and improvement and for romantics, it’s the one and only cuffing season. Yet for the London-based slow-fashion contemporary clothing brand Saywood Studio, there is only one way to embrace the winter months: deadstock shirting. 

Embracing festive spirit tenfold, the brand blends its eco-conscious mindset with its passion for giving and dressing to create a new line of shirts — simultaneously threading its ethical stitches into the world of menswear. Creating a capsule of staple, affordable and environmentally friendly shirts, Saywood deliver one simple statement: that true fashion is anything but throwaway.

Originally incepted in 2020 by Harriet Saywood-Bellisaro, Saywood Studio embraces the modern discourse that a wardrobe should be built, not refreshed. It should contain within it passion pieces that spark joy to any outfit — making them wearable any way, any how, but most importantly, again and again. 

From classic boxy silhouettes to vintage-insured lettuce hems and ruched shoulders, each shirt carries with it a unique personality, making each item both personable yet totally universal. With every step of production ensuring that there is little to no water and waste consumption, each shirt of the AW2022 collection speaks to the beating heart of its label’s ethos. 

Uniting recycled cotton yarn with supine cotton and cellulose fibres, every item is bereft of harmful chemicals, yet full of the green attitude towards the fashion industry — that beauty and style can be provoked from the most unexpected of places. 

To shop the full collection now, head to https://saywoodstudio.co.uk...

Words by Ella West


Spring/Summer 2020

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